If you are a KREW Kaptain you will see a green "Create a Challenge" button at the top of the BringIt Challenge page in the KrowdFit app. Select this button and get started on the process.
First you will define your challenge. You will need a Pot, title, description, image and the start and end dates. Since you will be creating a sponsored challenge you will be funding the pot yourself. You may also use available wellness credits to fund challenges.
Then you select the game type you want, and fund your challenge. Once you fund the challenge it is available for your KREW to participate in.